Aineura — AI-Powered Financial Learning Platform (Corporate Site)https://www.aineura.in

The Problem

Aineura needed a marketing and product site that could keep pace with a fast-moving AI startup — frequent copy changes, new team members, evolving product messaging — without a developer in the loop for every edit. A hardcoded site would have made the marketing team dependent on engineering for trivial changes, slowing launches and investor outreach.

The Approach

I built the site as a fully content-driven system rather than static pages. Every section — banner, about, product features, team, journey, reviews, contact form — is a reusable Prismic "slice" that non-technical editors can rearrange, edit, and publish themselves. The frontend renders whatever slices the CMS returns, so the page structure itself is editable. On-demand revalidation keeps content fresh instantly while still serving cached, fast pages, and preview mode lets editors see drafts before going live.

Architecture

The Next.js App Router fetches singleton documents (homepage, global settings) from Prismic at request time, then maps the returned slices onto a typed component library via Slice Machine. Header, footer, and navigation are themselves CMS-managed through a shared settings document. Content publishing in Prismic triggers a webhook to an on-demand revalidation route, which purges only the affected cache tags — so editors get instant updates without a full redeploy. A preview route renders unpublished drafts for review. The whole site is type-safe end to end via generated Prismic types.

Outcome

Delivered a live, fully editor-managed website where the marketing team controls 100% of content and page structure without engineering involvement. Content edits publish instantly via webhook-driven revalidation — no code deploys. The slice-based architecture lets new sections and campaigns be assembled from existing building blocks, keeping the site adaptable as the product evolves.

Tech Stack